Am I Normal?habits
I refresh my social media feed even though I just checked it 10 seconds ago
Variable reward schedules — the same mechanism that makes slot machines addictive — are deliberately built into social media feeds. Each pull-to-refresh is a slot machine pull: you might get something new and engaging, or you might not. The uncertainty is what makes the behaviour compulsive.
Have you ever done this?
Be honest — have you ever done this?
Related fact
The average person touches their phone 2,617 times per day — more than once per minute during waking hours.